Why Once You Taste Specialty Coffee, You Can’t Go Back

When Paul Massard and I founded Per'La Specialty Roasters, we had a vision—a vision to elevate the coffee experience to something truly exceptional. That was back in 2015, and since then, we've seen how one taste of specialty coffee can change your coffee life forever.

At Per'La, our journey starts at the source. Specialty coffee isn't just coffee; it's an art form. We've committed to direct sourcing relationships, traveling the world to work with farmers in Central and South America, as well as Eastern Africa. These relationships are not just transactions; they're partnerships built on mutual respect and shared goals for quality. My co-founder Paul Massard, with his background in coffee procurement and his status as a Certified Q Grader by the Coffee Quality Institute, has been pivotal in ensuring we select only the best beans. This direct access to the source allows us to control the quality from seed to cup, something you won't find in your mass-produced, multinational company coffee.

Once we have the beans, the magic happens in our roasting facility. We roast, pack, and ship the same day, ensuring that the coffee you receive is as fresh as possible. This commitment to freshness is what sets Per'La Coffee apart. There's something transformative about coffee that's been roasted just days before you brew it. The flavors are more vibrant, the aromas more intoxicating. It's like comparing a freshly baked cookie to one that's been sitting out for a week.

The taste of specialty coffee is a revelation. It's not just about caffeine; it's about experiencing the nuanced flavors that only the highest quality beans can offer. Think of tasting notes like chocolate, caramel, citrus, or even floral hints—each cup tells a story of its origin. After you've experienced this, going back to generic, mass-produced coffee feels like a step backward. It's like trying to go back to listening to MP3s after you've heard music in high-fidelity audio.

Our dedication to quality hasn't gone unnoticed. Per'La has been honored as a 2x Good Food Award winner and has been awarded many 90+ point scores, which speaks volumes about our commitment to not only taste but ethical sourcing and sustainability. These awards celebrate food and drink that are both delicious and responsibly produced, and we're proud to be part of that community.

Here at Per'La, we've built a business on passion and precision. We've expanded from our Miami roots to now serving coffee lovers across the globe. But no matter where you are, the coffee experience remains the same—exceptional.

For those who've yet to experience our specialty coffee, I invite you to give it a try. Once you do, you'll find it hard to settle for less. The depth of flavor, the quality of the bean, and the story behind each cup—it all adds up to an experience that's hard to replicate with commodity coffee.

As we continue to grow, our mission remains unchanged: to bring the best coffee to your cup, roasted to order, and sourced with care. We're excited about the future, where we hope to see even more coffee enthusiasts embrace the specialty coffee culture, understanding that coffee isn't just a morning ritual; it's a celebration of craftsmanship, culture, and community.

Here's to your next cup of coffee being a Per'La experience—one you won't forget, and one you won't want to go back from.

Cheers,

Chris Nolte

Founder, Per'La Specialty Roasters