Per’La Coffee Privacy Policy

Last Updated: October 30, 2026

1. Introduction

Per’La Coffee is operated by PERLA OF MIAMI LLC (“Per’La,” “we,” “us,” or “our”).

We respect your privacy and are committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website at https://drinkperla.com, purchase our products, subscribe to our services, communicate with us, or interact with our marketing.

It also explains the privacy rights and choices available to you under applicable laws.

2. Personal Information We Collect

Depending on how you interact with Per’La, we may collect:

Contact information: Names, email addresses, telephone numbers, billing addresses, and shipping addresses.

Purchase information: Products purchased, order history, payment and transaction details, returns, shipping information, and subscription preferences.

Device and browsing information: IP addresses, browser types, operating systems, device identifiers, approximate geographic locations, pages visited, products viewed, shopping cart activity, and website interactions.

Marketing information: Email and SMS subscriptions, consent records, advertising interactions, communication preferences, and responses to promotional campaigns.

Customer communications: Messages, reviews, inquiries, and information voluntarily submitted through our website or customer service channels.

We collect information directly from you, automatically through your interactions with our website, and from service providers and business partners.

3. How We Use Your Information

We may use personal information to:

• Process payments, purchases, subscriptions, returns, and deliveries.

• Send order confirmations, shipping updates, and other transactional communications.

• Respond to inquiries and provide customer support.

• Deliver promotional emails and SMS messages where permitted.

• Personalize shopping experiences and product recommendations.

• Analyze website traffic, customer behavior, and store performance.

• Measure advertising effectiveness and optimize marketing campaigns.

• Operate affiliate, referral, and loyalty programs.

• Prevent fraud, protect our services, and maintain website security.

• Comply with applicable legal, accounting, tax, and regulatory obligations.

Where applicable law requires a legal basis for processing personal information, we rely on an appropriate basis depending on the activity, such as consent, performance of a contract, compliance with legal obligations, or legitimate interests.

4. Shopify and Enhanced Services

Our online store is hosted by Shopify.

Shopify collects and processes personal information when you visit our website, interact with our store, or make purchases.

Our store uses Shopify Network Intelligence, which allows Shopify to securely combine customer information from interactions with our store, other Shopify merchants, and Shopify services to provide enhanced services.

These services may include improved shopping experiences, product recommendations, fraud prevention, advertising measurement, and personalized advertising.

Information may be shared with Shopify and relevant service providers, including parties located outside your country of residence, to provide these services.

For more information about Shopify's processing of consumer information and your available rights, please visit:

Shopify Consumer Privacy Policy

Shopify Privacy Portal

5. Service Providers and Business Partners

We work with third parties that support our operations, customer experience, marketing, and website performance.

These include:

Shopify: Ecommerce hosting, customer accounts, payments, order processing, shopping personalization, and related services.

Klaviyo: Email and SMS marketing, customer communications, subscription management, consent records, and marketing analytics.

Microsoft Clarity: Website analytics, heatmaps, session recordings, and behavioral insights used to improve website usability.

Google: Google Analytics, Google Ads, Google & YouTube integrations, website analytics, conversion tracking, and advertising measurement.

Meta: Facebook and Instagram advertising, conversion measurement, advanced matching, and server-side conversion tracking through Meta's Conversions API.

TikTok: Advertising analytics, conversion tracking, and campaign measurement.

Judge.me: Product reviews, customer feedback, and related analytics.

PayWhirl: Recurring orders and subscription management.

UpPromote: Affiliate marketing, referral tracking, and commission attribution.

We also share information with payment processors, shipping carriers, technology providers, fraud prevention services, and professional advisers when necessary.

Service providers may process personal information to deliver their services. Certain advertising partners may process information for their own purposes, subject to applicable laws and privacy choices.

6. Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar technologies for essential store functions, analytics, personalization, and marketing.

These technologies may help us:

• Maintain shopping carts and website functionality.

• Remember customer preferences.

• Understand how visitors interact with our website.

• Measure advertising performance and conversions.

• Improve website design and navigation.

• Deliver more relevant marketing and advertising.

• Attribute purchases to affiliate referrals.

We use Microsoft Clarity to understand website interactions through tools such as heatmaps and session recordings. Clarity may process device information, IP addresses, browsing activity, clicks, scrolling behavior, and similar information.

We use available masking controls to reduce the exposure of sensitive information in session recordings.

Google, Meta, TikTok, and other service providers may also use tracking technologies to support analytics, advertising measurement, and personalization.

Where required by applicable law, we provide options to consent to or decline nonessential cookies through our cookie banner.

You may manage available cookie preferences through the controls provided on our website. Some technologies may operate without cookies, depending on their configuration and applicable privacy requirements.

7. Affiliate and Referral Tracking

We use UpPromote to manage affiliate and referral programs.

When you visit our website through an affiliate link, UpPromote may use cookies and similar technologies to identify the referral and attribute qualifying purchases to the referring affiliate.

Our Standard Affiliate Commission program uses a 30-day cookie attribution period. Other programs may have different settings.

We may process referral information, purchase details, and transaction information to administer affiliate commissions, measure program performance, and prevent fraud.

These activities are subject to applicable privacy requirements and available privacy choices.

8. Email Marketing

If you subscribe to our email communications, we may send product information, coffee tips, promotional offers, and Per’La updates.

We use Klaviyo to manage email subscriptions and marketing communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our messages.

Unsubscribing from promotional emails does not prevent necessary transactional communications, such as order confirmations.

9. SMS Marketing and Mobile Messaging

If you separately consent to our SMS marketing program, you may receive recurring promotional text messages from PERLA OF MIAMI LLC, including product announcements, special offers, and shopping cart reminders.

We use Klaviyo and messaging service providers to administer and deliver SMS communications.

Consent to receive marketing text messages is voluntary and is not a condition of purchase.

Message frequency varies. Message and data rates may apply.

You may unsubscribe by replying STOP or using an available unsubscribe link.

For assistance, reply HELP or contact us at info@drinkperla.com.

Our SMS program uses +1 (855) 906-2564.

We do not share SMS opt-in information or SMS consent status with unrelated third parties for their independent marketing purposes.

We may share information with service providers that assist in operating, delivering, and supporting our messaging program.

For additional information, please review our Mobile Terms of Service.

10. Advertising and Personal Information Sharing

We may share certain personal information with advertising and analytics partners, including Google, Meta, TikTok, and Shopify, to measure campaign performance, improve advertising, and provide relevant marketing.

Information shared may include device identifiers, browsing activity, conversion events, purchase information, and certain customer identifiers.

For example, our Meta integration uses enhanced data sharing features, including advanced matching and the Conversions API, which may process customer contact information and shopping activity for advertising measurement and optimization.

Under certain United States state privacy laws, some advertising activities may be considered a “sale,” “sharing,” or use of personal information for “targeted advertising,” even when no money is exchanged for the data.

Where applicable, you may opt out of qualifying activities through:

Your Privacy Choices

We also process applicable Global Privacy Control signals through supported privacy mechanisms as required by law.

You can learn more about Shopify's processing and exercise available rights directly through the Shopify Privacy Portal.

11. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate information.

• Request deletion of certain personal information.

• Request information about how your personal information is used or disclosed.

• Request a portable copy of certain information.

• Opt out of certain data sales, sharing, or targeted advertising.

• Withdraw consent where processing depends on consent.

• Appeal certain decisions concerning privacy requests, where applicable.

We will not unlawfully discriminate against customers for exercising their applicable privacy rights.

To submit a privacy request, contact info@drinkperla.com.

We may request information necessary to verify your identity and process your request.

Certain legal exceptions may apply, including obligations to retain transaction records and information necessary for fraud prevention or legal compliance.

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, unless a longer period is required or permitted by law.

Retention periods depend on the information involved and the purpose of processing.

Order and transaction information may be retained for accounting, tax, and legal obligations.

Marketing subscription and consent records may be retained as necessary to administer communications, maintain suppression lists, and demonstrate compliance.

Website analytics and tracking information may be retained according to the settings and retention practices of the relevant providers.

When information is no longer needed, we take reasonable steps to delete or de-identify it, subject to applicable legal requirements.

13. Data Security

We maintain reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, alteration, and disclosure.

Access to personal information is limited to authorized personnel and service providers who require it for legitimate business purposes.

However, no method of electronic transmission or storage can guarantee absolute security.

14. International Data Processing

Per’La operates in the United States.

Certain service providers may process or store personal information in other countries.

Where applicable, we take steps designed to comply with legal requirements concerning international transfers of personal information.

15. Children's Privacy

Our website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, please contact us so that we can review and address the request.

We do not knowingly engage in prohibited sales or sharing of minors' personal information.

16. Third Party Websites

Our website may contain links to websites operated by third parties.

Those services may have their own privacy practices. We encourage visitors to review the privacy policies of third-party websites before submitting personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices, service providers, technology, or legal requirements.

We will publish the revised policy on our website and update the Last Updated date. Where required by law, we will provide additional notice.

18. Contact Us

If you have questions, concerns, or requests concerning your personal information, please contact:

PERLA OF MIAMI LLC
Per’La Coffee

4657 SW 71st Ave
Miami, FL 33155
United States

Email: info@drinkperla.com

Phone: 305-909-0932

Website: https://drinkperla.com